December 2012

Steps four and five to planning a great sales/marketing strategy for 2013

On the first half of the blog we talked about the first three steps for creating a great sales/marketing strategy for 2013. Step one is the cleanup, step two is setting goals, and step three is the dream boards. 4.  Create my cookbook (1/2 day)

Five steps to planning a great sales/marketing strategy for 2013 (first three)

Although it might seem time consuming, planning ahead for the year will turn out to be an efficient use of your time and effort. These steps assume that you already have a business plan. If you are in business and don’t have a business plan, I strongly suggest you prepare one and then review and …

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ATA Conference – The Human Aspect

Those annoying pink ribbons…they have their purpose, but I despise them.  I feel like I’m advertising my newbie status for all my colleagues to see.  Lest I feel lonely, scores of colleagues surround me also sporting pink ribbons. Due to my Sandler training, I attend functions with goals.  On Wednesday, October 24, the Welcome Reception …

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A Sight for Sore Ears

The court reporter greeted me and declared “I’m so happy to see you.  The last few interpreters have been awful.  The agencies have been sending them.” Hearing stories like these make me glow with pride.  It means that my clients and related parties respect the service I perform.  They are secure in the knowledge that …

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Assault and Butchery (linguistic interference)

I would imagine that a native Japanese speaker may cringe upon conversing with a Japanese-American.  Portuguese nationals may be appalled by Brazilian Portuguese.  There has been much jesting on the part of Britons that Americans have corrupted English. Have you ever heard of linguistic (or language) interference?  Honestly, I never heard the term until July …

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