February 2015

Living Out Of My Comfort Zone

My existence is a miserable one, and I have brought it all upon myself. This is because I keep choosing difficult projects and surround myself with challenging people. Take my wife, Emily, of 23 years. She is an extremely intelligent, brilliant, and talented person. This means that I am always kept on my toes. When …

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A Crazy Interpreter’s Method for keeping the rest of his Sanity

Everyone who knows me including my wife and children think I am a little touched in the head, Cuckoo, a little nutty. Since these are people that I trust, I will accept their assessment. I am a Business owner, medical interpreter, sales and marketing officer, husband, father, and  very active in community service. What does …

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Clashing Sentiments Regarding ATA Issues

Not long ago, I wrote a blog about current issues in the ATA. The dual purpose was to encourage members to evaluate the stated goals of the candidates and vote. A great effort was made to present the issues and to lay out facts uncovered from the ATA website. It stayed away from being judgmental …

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Build your Tribe, Grow Your Business – Sales

In an earlier blog, I discussed marketing.  This one considers sales.  Not everyone agrees, but these methods have worked for me. Traditional sales calls tend to focus on features and benefits. You begin to list all your services, qualifications, training, ethical standards, professional associations, etc.  Guess what?  Usually, they don’t really care. You might bludgeon …

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