marketing

Are Agencies the Evil Enemy?

My wife and I have heard some diabolical nicknames when referring to certain agencies. Some people I talk to would agree, while others defend them. I personally tend to view both sides and fall in a different place. Evil Enemy Perspective

Build your Tribe, Grow Your Business – Sales

In an earlier blog, I discussed marketing.  This one considers sales.  Not everyone agrees, but these methods have worked for me. Traditional sales calls tend to focus on features and benefits. You begin to list all your services, qualifications, training, ethical standards, professional associations, etc.  Guess what?  Usually, they don’t really care. You might bludgeon …

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Build your Tribe, Grow your Business engaging.

Let’s face it; the likelihood of obtaining clients by just attending a networking event is not very good. You have to engage them in an effective way. If you are too social, they will just consider you a friend and not necessarily someone with whom they should collaborate in business. If you are strictly business, …

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Build Your Tribe, Grow Your Business

We often hear about the importance of networking to grow a business. It is said that relationships are important because people typically work with people they like and trust. All of that is true. However, even if one might be active in networking in person or via social media, there is no guarantee that those …

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Social media versus real life

Ask any old-timer averse to social media and technology how they develop new clients.  They will all tell you the old-fashioned way:  building relationships, networking in real life, with real people. ( Now with the corona virus this method has been impossible for many) Today technology has afforded us so many ways to connect with …

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