Jeffrey Alfonso

Living Out Of My Comfort Zone

My existence is a miserable one, and I have brought it all upon myself. This is because I keep choosing difficult projects and surround myself with challenging people. Take my wife, Emily, of 23 years. She is an extremely intelligent, brilliant, and talented person. This means that I am always kept on my toes. When […]

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A Crazy Interpreter’s Method for keeping the rest of his Sanity

Everyone who knows me including my wife and children think I am a little touched in the head, Cuckoo, a little nutty. Since these are people that I trust, I will accept their assessment. I am a Business owner, medical interpreter, sales and marketing officer, husband, father, and  very active in community service. What does

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Clashing Sentiments Regarding ATA Issues

Not long ago, I wrote a blog about current issues in the ATA. The dual purpose was to encourage members to evaluate the stated goals of the candidates and vote. A great effort was made to present the issues and to lay out facts uncovered from the ATA website. It stayed away from being judgmental

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Build your Tribe, Grow Your Business – Sales

In an earlier blog, I discussed marketing.  This one considers sales.  Not everyone agrees, but these methods have worked for me. Traditional sales calls tend to focus on features and benefits. You begin to list all your services, qualifications, training, ethical standards, professional associations, etc.  Guess what?  Usually, they don’t really care. You might bludgeon

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Build your Tribe, Grow your Business engaging.

Let’s face it; the likelihood of obtaining clients by just attending a networking event is not very good. You have to engage them in an effective way. If you are too social, they will just consider you a friend and not necessarily someone with whom they should collaborate in business. If you are strictly business,

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Interpreting Idioms

The other day one of my colleagues sent me an e-mail declaring “Holy Cow!” This expression got me thinking about idioms the we often encounter when Interpreting or Translating. Obviously a word for word translation isn’t always practical. Basically all she was saying was WOW! We need to convey the meaning not the words otherwise

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Build your Tribe Grow your Business: Social Media

 Twitter, Facebook, LinkedIn, Google+, Foursquare, Scoop it, and Pinterest The above-mentioned sites are all different social media tribes. Just like I mentioned that you could be present at a networking event and accomplish nothing, that same can be true of social media.

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A Path to Wealth: Synergistic Tribes

The previous blog discussed marketing through tribe building. That articled discussed the collaborative tribe. However, the key to growing requires another type of tribe. The second type of clan is revolves around our chosen target market. Synergistic Tribe:

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Build Your Tribe, Grow Your Business

We often hear about the importance of networking to grow a business. It is said that relationships are important because people typically work with people they like and trust. All of that is true. However, even if one might be active in networking in person or via social media, there is no guarantee that those

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