Business

Steps four and five to planning a great sales/marketing strategy for 2013

On the first half of the blog we talked about the first three steps for creating a great sales/marketing strategy for 2013. Step one is the cleanup, step two is setting goals, and step three is the dream boards. 4.  Create my cookbook (1/2 day)

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Five steps to planning a great sales/marketing strategy for 2013 (first three)

Although it might seem time consuming, planning ahead for the year will turn out to be an efficient use of your time and effort. These steps assume that you already have a business plan. If you are in business and don’t have a business plan, I strongly suggest you prepare one and then review and

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ATA Conference – The Human Aspect

Those annoying pink ribbons…they have their purpose, but I despise them.  I feel like I’m advertising my newbie status for all my colleagues to see.  Lest I feel lonely, scores of colleagues surround me also sporting pink ribbons. Due to my Sandler training, I attend functions with goals.  On Wednesday, October 24, the Welcome Reception

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Certified Court Interpreter – Finally

Alfonso Interpreting & Transporting, Inc. (AITI) is happy to announce that on Monday, October 29, 2012, Emily Ortiz Alfonso was designated as a certified court interpreter by the South Carolina Court Administration.

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How do empathetic beings stay unbiased?

I’ll never forget the day I was sitting down with my fiancée and her bridesmaids watching a tragic movie. At the end of the movie, during a heart-wrenching scene, I began to feel the emotion welling up inside. I was about to cry, so instead I burst out in laughter. Needless to say, none of

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Adventures in interpreting II

Here we go again. It was 9:00 p.m., almost bedtime.  I was winding down talking with my daughter about her homework when the phone rang.  Emily runs in the room with the ringing phone saying, “You deal with it!” “Hello,” I answered.  “Mr. Alfonso, it’s me the guy that asked you to run across town

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ATA 53rd annual conference first time experience part 1. The Social experience

I can never say enough about the importance of making connections. Some connections might result in work, but for me, it is more about getting to know people who inspire me to continue growing in excellence. I felt honored and humbled to share with some of the greatest interpreters and translators in the world! What

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Wanting a Quote Before Seeing the Documents

My partner Emily seemed to be very annoyed with a potential translation client.  For the life of me, I don’t understand why. You see, the potential client called and explained that she needed translation on a couple of very simple documents, less than a page each. She wanted to know the price, even telling us

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Social media versus real life

Ask any old-timer averse to social media and technology how they develop new clients.  They will all tell you the old-fashioned way:  building relationships, networking in real life, with real people. ( Now with the corona virus this method has been impossible for many) Today technology has afforded us so many ways to connect with

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Bad News! The Adjuster

Imagine having the great responsibility for providing care to an injured worker. He isn’t just an injured worker, though. He is also a son, a loving husband, and a father or uncle that has always provided for his family. He is a good man, a hard worker, loyal and generally kind. He was an active

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